Platform tracking captures click data before the visitor reaches your website.
Both tags receive the ad click on your website. The Ads Defender Tag connects visit data and the Session Tag’s Result Token to protection.
Connect the evidence. Identify invalid activity.
Keep invalid traffic out of future ad delivery using your platforms’ own controls.
Reduce the influence of invalid activity on audience modelling and campaign optimisation.
Different signals reveal different kinds of invalid activity. Ads Defender connects click data, on-site behaviour and placement analysis to the controls available in your advertising platforms.
Platform tracking captures click data before the landing page loads. On-site tags add what happens next: how a visitor interacts and whether the device behind the session appears authentic.
The ad click reaches both on-site tags. The Ads Defender Tag evaluates activity across visits and connects to protection. The supplementary Session Tag assesses the device during the session and returns an instant evaluation result.
A click alone tells only part of the story. Behavioural analysis, device validation and network context reveal different aspects of traffic quality. Ads Defender combines these perspectives to distinguish qualified activity from invalid traffic.
This connects what happens during a visit with the technical environment behind it. The resulting assessment informs the applicable protection methods.
Explore selected collectors used by our Session Tag: browser capabilities, automation indicators and consistency across browser contexts. Then simulate a bot to see how several signals can tell a different story.
Explore 19 selected collectors. Your visit is not classified by this demo.
Live values stay in this demo. Bot values and the flagged result are illustrative, not a production verdict. A single signal does not establish fraud; unavailable APIs are not evidence of a bot.
Traffic quality also depends on the inventory behind it. Ads Defender assesses websites and apps as a separate detection layer, using platform and inventory data alongside AI Vision for qualitative placement analysis.
For Google and Microsoft campaigns, that assessment extends into automatic placement exclusions. It can identify unsuitable inventory independently of a particular visitor’s session.
Ads Defender translates its assessments into IP, audience and placement controls within your advertising platforms. Invalid sources can be excluded from future delivery, while audience controls limit their influence on campaign learning.
All protection methods run autonomous and in realtime. No manual exclusions are required.
Choose your platform and campaign type. Explore the available protection, where it applies and what your setup needs.
Advertising platform
Campaign type
Google Ads
Including AI Max for Search
Act on identified IP addresses.
Account-level IP exclusions.
Connect invalid traffic to audience controls.
Audience controls for delivery and modelling.
Assess the inventory behind your ads.
Search partner inventory only.
Whitelisting keeps trusted IPs, strategic placements and visitors with valuable conversion actions eligible. These exceptions give protection the business context that technical signals alone cannot provide.
Campaign, audience and placement reporting makes protection activity visible. Metrics like replaced clicks and reallocated budget allow to clearly understand the impact of the enabled realtime protection.
Ads Defender develops its own detection software and operates its own data-centre infrastructure in Frankfurt.
Get an initial estimate of fraud exposure and potential budget recovery, based on your industry, advertising spend and our own data.