Publishing & streaming subscriptions
Assess paid visits leading to offers, trials and subscription starts. Compare traffic findings with paid conversion and retention before scaling a source based on registration volume alone.
Build a real audience.Protect the spend behind it.
Protect paid audience acquisition from invalid traffic and poor-quality placements. Ads Defender adds traffic-quality evidence to subscription, streaming, gaming and entertainment campaigns.
Turn acquisition activity into meaningful audience growth.
A trailer view, an offer-page visit or a trial registration can look promising before someone becomes an engaged subscriber or customer. Invalid paid activity can consume budget and inflate those early signals without contributing to lasting audience growth.
Assess traffic quality alongside paid conversion, retention and completed purchases. This helps your team evaluate acquisition sources against the outcomes that matter beyond a low cost per click or a large volume of sign-ups.
Understand who is behind the advertising activity.
Ads Defender connects platform click data with device, network and on-site behavioural evidence. The combined assessment helps identify invalid paid activity around content discovery, subscription offers and purchase journeys.
Fans may revisit a release page, compare subscription options or explore several events before buying. Traffic qualification considers broader technical evidence; repeat visits and unfinished registrations are not sufficient grounds for exclusion.
Choose better environments for audience discovery.
Display advertising can introduce a publication, release or entertainment offer to a new audience. Placements that manufacture clicks and pages built primarily for advertising revenue can consume this discovery budget without demonstrating useful interest.
AI Vision assesses the visible page environment alongside traffic evidence. This gives placement decisions more context than a domain list alone and supports exclusions of poor-quality inventory where the platform allows them.
Give the next launch cleaner signals.
Detected invalid sources feed supported IP, audience and placement controls. These methods help reduce repeat invalid exposure and the misleading activity it can contribute to campaign optimisation.
Use the findings alongside subscription conversion, retained users, ticket purchases and acquisition cost. Review them when reallocating spend between releases, audiences and channels, keeping acquisition quality connected to commercial outcomes.
Adapt the assessment to your audience model.
One shared traffic framework can support different acquisition journeys. Choose the downstream measures that show whether the campaign is building a valuable audience.
Events, venues & ticketed entertainment
Add traffic-quality context to launch campaigns, event pages and ticket journeys. Review the findings alongside completed purchases and acquisition cost within each sales window.
Gaming & digital entertainment
Evaluate web acquisition around launch pages, registrations and product offers. Use the findings alongside engaged users and purchases; traffic assessment remains separate from in-game behaviour or anti-cheat decisions.
Keep acquisition quality distinct from content analytics.
EU hosting in Frankfurt and a legal opinion support review of the Ads Defender configuration. Agree the tracking scope and selected protection methods with your marketing and data protection teams, including relevant consent requirements.
Traffic assessment complements your subscription, ticketing and product analytics. It does not replace account-security controls, in-product anti-cheat systems or content-rights management.
Your first step to
cleaner advertising.
Get an initial estimate of fraud exposure and potential budget recovery, based on your industry, advertising spend and our own data.