Motor & home insurance
Assess paid traffic around product comparisons and quote starts. Use the findings alongside completed enquiries and acquisition cost to identify where repeat invalid activity is consuming budget.
Protect the spendbehind every enquiry.
Your acquisition budget should reach people looking for cover. Ads Defender identifies invalid advertising traffic and assesses placement quality, helping insurers protect spend and understand the signals behind their quote journeys.
Quote activity is only part of the picture.
Insurance acquisition starts before a completed enquiry. Product research, comparisons and quote starts can all influence how teams read campaign performance. Artificial activity can inflate those early signals while consuming the budget intended for prospective policyholders.
The cost extends beyond the click when misleading engagement shapes future investment. Traffic quality helps put quote volume and lead cost in context, alongside the qualified enquiries and policies that determine commercial value.
Evaluate traffic before judging lead performance.
Ads Defender connects platform-side click data with device, network and behavioural evidence from the website. This reveals patterns of invalid advertising activity around product pages and quote journeys.
A longer comparison process or an unfinished quote is normal customer behaviour. The assessment focuses on the quality of the traffic generating those interactions, giving marketing teams useful context alongside their existing lead and policy reporting.
Bring placement quality into your acquisition mix.
Display and cross-channel campaigns can introduce prospective customers to your products across websites and apps. A placement’s click volume alone does not explain how that environment generates attention.
Ads Defender combines traffic analysis with AI Vision to examine manufactured ad-click activity and Made-for-Advertising inventory. The resulting assessment supports available placement exclusions, helping keep future spend focused on more suitable advertising environments.
Give policy acquisition cleaner signals.
Ads Defender turns detected invalid activity into supported IP, audience and placement controls inside your ad platforms. These methods help reduce repeat invalid exposure and limit misleading interactions feeding campaign optimisation.
Read protection activity alongside qualified enquiry rates, cost per acquisition and policy outcomes. This adds evidence for decisions about product campaigns and budget allocation, while your existing business measures remain the basis for judging lead value.
One approach across your product lines.
Different insurance products create different acquisition journeys. The assessment stays consistent, while your team interprets traffic findings in the context of each campaign’s commercial goal.
Life & health insurance
Give longer research journeys useful traffic context. Evaluate the activity behind educational pages and enquiry flows alongside the lead-quality measures your team already uses.
Business & specialist cover
Assess traffic around niche product pages and specialist enquiries. Combine visitor and placement findings when reviewing the sources supporting a targeted acquisition campaign.
Make privacy part of the evaluation.
Insurance teams need to understand how advertising technology fits their data protection requirements. Ads Defender’s EU hosting in Frankfurt and legal opinion provide a basis for reviewing the proposed campaign setup.
Connect that review to the assessment and protection methods in scope, including consent requirements for audience controls. This gives marketing and data protection teams a shared view of how the selected setup supports acquisition.
Your first step to
cleaner advertising.
Get an initial estimate of fraud exposure and potential budget recovery, based on your industry, advertising spend and our own data.