Electricity & gas tariffs
Assess the paid traffic behind comparisons, quote journeys and switching enquiries. Read traffic findings alongside accepted applications and activated contracts when reviewing acquisition cost.
Reach genuine demand.Protect your switching budget.
Protect energy and utility acquisition campaigns from invalid advertising traffic. Assess paid visits and display placements around tariff comparisons, contract enquiries and home energy services.
Make acquisition activity count towards real contracts.
A tariff comparison or quote request is an early signal, not a completed switch. Automated visits and poor-quality advertising sources can consume spend before your team can judge whether campaign activity represents genuine demand.
Traffic-quality evidence adds another perspective to quote completion, eligible applications and activated contracts. It helps explain differences between acquisition sources without treating every unfinished comparison as a problem.
Qualify the traffic behind each enquiry.
Ads Defender connects platform click data with device, network and behavioural evidence from the website. The combined assessment helps distinguish invalid advertising activity from ordinary research into tariffs and services.
Consumers may return several times, compare household options or stop when an offer does not fit their circumstances. These outcomes alone do not establish fraud. Keep traffic assessment alongside your eligibility, quotation and contract processes.
Keep discovery spend in better advertising environments.
Display campaigns can build awareness of a tariff, supplier or home energy service. Sources that provoke automated ad clicks and Made-for-Advertising pages can divert this spend towards activity that offers little evidence of useful demand.
AI Vision adds an assessment of the visible placement environment to traffic signals. This helps identify poor-quality inventory beyond basic domain metrics and informs supported placement exclusions.
Protect the next acquisition decision.
Detected invalid sources feed the IP, audience and placement controls supported by the platform and campaign. Exclusions help reduce repeat exposure and the misleading signals invalid traffic can contribute to future delivery.
Use the findings alongside cost per activated contract, qualified service enquiry and completed installation. This gives your team more context for moving budget between offers, service areas and acquisition partners.
One framework for different energy offers.
Connect the same traffic assessment to the customer journey of each product. Commercial outcomes remain the measure of successful acquisition.
Home energy services
Evaluate campaign traffic for solar, heat-pump and other home energy enquiries. Use the results alongside qualified appointments, property suitability and completed projects.
Business & regional services
Add traffic context to commercial energy enquiries and local service campaigns. Compare sources within their actual coverage areas and assess performance against qualified opportunities.
A defined scope for your data review.
EU hosting in Frankfurt and an available legal opinion support review of the Ads Defender setup. Assess tracking, consent and selected protection methods with your marketing and data protection teams.
Keep the implementation focused on advertising traffic quality. Billing records, meter information and contract eligibility belong in the systems you already use to manage customer relationships.
Your first step to
cleaner advertising.
Get an initial estimate of fraud exposure and potential budget recovery, based on your industry, advertising spend and our own data.