Search & Shopping
Assess the traffic reaching your shop from paid acquisition. Use supported controls against identified invalid sources while evaluating commercial performance through your purchase and revenue data.
Your budget belongsto real shoppers.
Protect the spend behind your online sales. Ads Defender identifies invalid advertising traffic and assesses display placement quality, helping retail teams direct more of their budget towards genuine buying interest.
More visits do not always mean more demand.
A paid click can become a product view, a return visit or a purchase. Automated activity can generate some of those early interactions without any intention to buy. The spend is real; the apparent interest may not be.
For retailers, this makes traffic quality part of the economics of customer acquisition. Ads Defender evaluates the activity behind paid visits so your team can investigate invalid sources alongside the sales and margin figures that determine campaign value.
Evaluate the visit behind the product view.
Ads Defender combines platform-side signals with on-site assessment. Device, network and behavioural evidence gives an individual interaction context: how it arrived, how it behaved and whether the wider pattern indicates invalid activity.
Detected invalid sources can feed supported platform exclusions to reduce future exposure. A visitor leaving without buying is not, by itself, evidence of fraud. The assessment concerns traffic quality, not whether every browsing session converts.
See what technical placement data cannot show.
A domain and its click count do not explain the advertising environment. Ads Defender uses AI Vision to assess visible page characteristics alongside technical and traffic evidence. This adds qualitative context to the evaluation of display placements.
The focus is on placements producing artificial activity and Made-for-Advertising environments whose purpose is primarily ad monetisation. MFA and bot fraud are different problems; visual assessment and traffic analysis help examine both without treating a simple page design as proof of fraud.
Give your next budget decision a stronger basis.
Review traffic quality alongside ROAS, customer acquisition cost and product margin. A campaign generating many visits deserves a different interpretation when part of that activity comes from invalid sources. Placement findings can help identify where continued display investment needs closer scrutiny.
Protection aims to reduce future spend on identified invalid sources. That creates room to reallocate budget towards better opportunities. The outcome depends on your campaign mix and exposure; it is not a guaranteed increase in sales or a replacement for accurate purchase tracking.
Follow the risk across your campaign mix.
Performance Max combines multiple advertising channels in one campaign. A product-feed campaign can therefore include more than Shopping placements. Traffic assessment and placement assessment address different parts of that mix.
Available IP, audience and placement controls vary by platform and campaign type.
Performance Max
Combine traffic findings with placement assessment for eligible third-party inventory. Placement exclusions address that inventory; they do not apply uniformly to every surface in a Performance Max campaign.
Display & remarketing
Examine the environments supplying visits and the quality of the activity behind them. Apply available placement and audience controls according to the platform, campaign settings and consent requirements.
Make privacy part of your campaign setup.
Retail teams need to understand how advertising technology handles visitor data. Ads Defender’s EU hosting in Frankfurt and legal opinion provide a basis for your data protection review.
Review the assessment and protection methods relevant to your campaigns, including consent requirements for audience controls. Keep that review connected to the tracking configuration used by your shop.
Your first step to
cleaner advertising.
Get an initial estimate of fraud exposure and potential budget recovery, based on your industry, advertising spend and our own data.