Residential sales
Compare the traffic reaching individual listings with calls and booked viewings. This helps an agency decide which instructions deserve more advertising spend.
Protect your property ads from click fraud.
A click on a listing can lead to a viewing, or it can use up budget without reaching a buyer or renter. Ads Defender helps you spot invalid traffic and exclude sources that waste your property advertising spend.
What sits behind a viewing request?
A buyer might revisit the same floor plan several times before calling an agent. A renter might check a listing, explore the neighbourhood and return days later to book a viewing. Repeat visits are part of a property search.
Automated clicks can also drive up listing views and make a campaign look busier than it is. Compare traffic quality with the enquiries your team can follow up and the viewings it actually books.
Understand who is clicking through to your listings.
Ads Defender evaluates click data from your ad platforms alongside browser, device and network signals on your website. Together, these signals help identify automated traffic that a listing view or enquiry count alone would miss.
If one development attracts a sudden rise in clicks, check the traffic behind that change before increasing its budget. Your agents’ feedback on enquiries and viewings gives the commercial context.
Find the placements that waste your budget.
A display campaign for a new development can appear across websites and apps. A placement sending a stream of low-cost clicks may look attractive, even when it produces little genuine interest in the property.
Ads Defender assesses the placement and uses AI Vision, where available, to review the advertising environment. Unsuitable placements can then be excluded from supported Google and Microsoft campaigns.
Allocate budget with viewings in mind.
Where your platform and campaign support them, IP, audience and placement exclusions can reduce repeat exposure to invalid sources. This helps limit their influence on future ad delivery.
When comparing listing campaigns, look at traffic quality alongside cost per booked viewing. A campaign with fewer enquiries can still merit more budget if those enquiries regularly turn into appointments.
Different properties, different signs of interest.
Choose the outcome that matters for each campaign, then use traffic quality to put it in context.
Rental listings
Review traffic by building or rental campaign alongside enquiries your leasing team can contact. Investigate unusual bursts of paid visits before raising a daily budget.
New developments and commercial property
Longer sales cycles often begin with a brochure download. Follow the source through to sales appointments or site tours before treating download volume as demand.
Fit traffic protection into your privacy review.
A viewing request can include a prospective buyer’s or tenant’s contact details. When planning the integration, review which signals are used for traffic protection and how your enquiry forms handle contact information.
Ads Defender operates its own infrastructure in Frankfurt. Your team can review the proposed setup and the available legal opinion, including the marketing consent required for audience controls.
Your first step to
cleaner advertising.
Get an initial estimate of fraud exposure and potential budget recovery, based on your industry, advertising spend and our own data.