A unique technology built to balance bulletproof fraud protection with highest privacy standards.
Industry-unique Detection: Ads Defender uses a unique three-layer detection system to achieve solid fraud detection even with current measurement challenges.
Platform-specific protection: Instead of working against the advertising algorithms, Ads Defender works with them to ensure only valid users are targeted by paid ads.
Why we measure,
how we measure
Ads Defender operates at the intersection of precision security and privacy compliance. Our unique dual-tag technology identifies, validates, and attributes fraudulent activity in real time across plattforms and digital advertising products. All while focusing on keeping valid user data integrity. By combining advanced behavioral analysis, advanced bot detection, network forensics, and platform-side tracking, Ads Defender achieves a level of detection depth that other solutions cannot reach. At the same time, our privacy-first architecture ensures full compliance with GDPR, CCPA, and platform consent frameworks. Our dual-tag approach makes Ads Defender the protective layer between your ad spend and the digital threat landscape, while maintaining high privacy standards for valid users.
The fraud detection powerhouse: Our unique three-layer tracking system ensures bulletproof detection.
Ads Defender Main Tag measures behavioural analytics across user-sessions and orchestrates all tags.
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Lightweight OnSite Tag
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Fully cookieless options
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User behaviour validation
Ads Defender Session Tag dives deep into technical signals, device validation and bot detection.
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Detects sophisticated bots
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Does not store any personal data
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Lightweight OnDevice Validation
Ads Defender Native Platform Tracking knows about clicks before they even reach your website - the bulletproof backup.
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Platform-side tracking
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Impossible to be blocked
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Allows for tracking quality validation
Platform-Native Protection: Works with the algorithms to protect:
Google Performance Max
PMax campaigns can be particularly exposed to fraud due to their automated bidding logic and lack of manual steering options. Ads Defender automatically identifies and excludes invalid traffic across audiences and third party placements.
Google Demand Gen
Demand Gen relies heavily on impression-based delivery and AI-driven expansion, making it more vulnerable to non-human engagement. Ads Defender detects unqualified clicks across placements and enables audience exclusions to protect spend.
Meta Ads Advantage Plus
Advantage Plus models obscure visibility and optimize for conversions, which can mask invalid or repeated user behavior without protection. Ads Defender uses servier-side, audience-based exclusions to protect automated Meta campaigns - even those with minimal targeting control.
Microsoft Ads Performance Max
Microsoft Performance Max offers limited transparency, increasing susceptibility to bot-driven and low-quality traffic sources. Ads Defender uses placement and audience exclusions across Microsoft’s automated campaign framework.
Google AI Max
Because AI Max autonomously reallocates budget and targets without advertiser control, it can amplify invalid traffic patterns if not protected properly. Ads Defender monitors traffic behavior and blocks invalid users in AI-optimized ad delivery.
Google Search Ads
Search campaigns are overally less exposed than others, but especially targeted by competitors and bots simulating intent-driven queries. Ads Defender uses the full range of protection methods to filter automated or repeated invalid clicks.
...and more
Why successful advertisers choose
Ads Defender:
Ads Defender is the primary choice for successful advertisers who aim to scale their campaigns safely and without the risk of overpaying to unqualified traffic.
Ads Defender
Integration Depth
up to CDN Level, unblockable on-platform
Tracking
Unique dual tag system
Protection
Platform-Native Protection
Privacy-Level
Approved by independent privacy experts
Integration Effort
One-Click Connection & Tag Setup
Infrastructure
On Premise Servers in Germany
Other anti-fraud tools
Integration Depth
Simple On-Site Tag
Tracking
Privacy-Violating Single Tag
Protection
Manual or non-native Protection
Privacy-Level
Intransparent and undocumented
Integration Effort
Manual Setup, Endless Manuals
Infrastructure
Cloud-Services outside EU
VS
Designed to solve the complex challenges of the post-measurement marketing era
With privacy regulations, consent frameworks, and platform walled gardens redefining data access, traditional tracking has reached its limits. Apple’s privacy restrictions, signal loss across browsers, and the disappearance of user-level identifiers have fragmented visibility into how your ads truly perform.

Ads Defender is designed for this new reality.

By leveraging platform-native integrations, server-side and CDN-level tracking, and consent-aware data processing, Ads Defender maintains deep detection accuracy while preserving user rights.
The unique detection system validates traffic integrity directly within ad ecosystems, ensuring fraud detection, behavioral analysis, and attribution consistency even where conventional measurement tools fail. In the post-measurement era, Ads Defender bridges the gap between challenging compliance and actionable truth.
Get started with Ads Defender in three steps:
Getting started is quick, simple and keeps your ad accounts safe - all designed to produce measurable results fast.
Step 1
Connect to your ad accounts
Ads Defender connects natively into your ad accounts without the need for manual invitations or account access.
Step 2
Deploy our detection system
Using a multitude of integration options (direct, tag manager, subdirectory, cdn), Ads Defender's detection tags are set up.
Step 3
Activate realtime protection
With a single click, the protection methods of Ads Defender are activated and start to exclude unqualified clicks.