# Ads Defender

> Enterprise ad fraud protection. Ads Defender identifies invalid traffic, bots and low-quality placements behind your advertising spend and excludes them in real time, running on proprietary infrastructure in Frankfurt, Germany.

## What Ads Defender does

- Analyses the traffic behind paid campaigns (Google Ads and other platforms) and separates genuine visitors from bots, click fraud and invalid traffic.
- Excludes fraudulent sources in real time (IP exclusions, placement exclusions, audience controls) instead of relying on retroactive platform credits.
- Detects made-for-advertising (MFA) and low-quality display placements.
- Typical customers recover around 10–12% of advertising budget (average, depends on account and industry).
- Infrastructure operated in Frankfurt, Germany (EU data handling).

## Products

- **Ads Defender Enterprise**: cross-platform protection, campaign insights and dedicated support for larger advertisers and agencies. Pricing on request.
- **Ads Defender Lite**: simple Google Ads fraud protection for 199 USD per month, includes unlimited IP and placement exclusions.

## Integration

- Lightweight two-tag setup on the website; no manual exclusion lists needed.
- Exclusions are pushed automatically to the connected ad platforms.

## Key pages

- [Home](https://adsdefender.com/): Overview of Ads Defender.
- [Technology](https://adsdefender.com/technology): How invalid traffic is detected.
- [Ads Defender Lite](https://adsdefender.com/lite): Google Ads protection for 199 USD/month.
- [Talk to an expert](https://adsdefender.com/request-demo): Request a demo.
- [Display placements](https://adsdefender.com/solutions/display-placements): Placement quality and AI vision.

## Industry solutions

- [Banking & Finance](https://adsdefender.com/solutions/banking-finance)
- [E-Commerce & Retail](https://adsdefender.com/solutions/ecommerce-retail)
- [Education & Training](https://adsdefender.com/solutions/education-training)
- [Energy & Utilities](https://adsdefender.com/solutions/energy-utilities)
- [Healthcare & Medical Services](https://adsdefender.com/solutions/healthcare-medical-services)
- [Insurance](https://adsdefender.com/solutions/insurance)
- [Media & Entertainment](https://adsdefender.com/solutions/media-entertainment)
- [Software & SaaS](https://adsdefender.com/solutions/software-saas)
- [Telecommunications](https://adsdefender.com/solutions/telecommunications)
- [Travel & Hospitality](https://adsdefender.com/solutions/travel-hospitality)

## Legal

- [Imprint](https://adsdefender.com/imprint)
- [Privacy notice](https://adsdefender.com/privacy-notice)
- [Terms & conditions](https://adsdefender.com/terms)