- you will quickly identify link errors and only display campaigns with correct links
- you are not wasting money on campaigns that will bring no conversion value
- you are protecting client relationships and your reputation
- you maintain a good Google Ads Quality Score which means less money spent on advertising
Ads Defender is monitoring the accuracy of links in your advertisements throughout the entire campaign's lifetime. The links that are being verified are extracted from Google Ads campaigns (ads, keywords) as well as from the Google Merchant Center products.
Ads Defender is continuously verifying the accuracy of these links, checking whether they are working and that users are able to enter the linked page. If the app does detect any irregularities, link errors (e.g. 404, 500 HTTP response codes) etc., you will be sent an email alert notifying you about the faulty links. You can quickly verify them and apply the necessary corrections.